Institutional facts are the meanings we attach to brute facts based on __________

a. objective decisions
b. concrete experiences
c. specific activities
d. human interpretation
e. higher levels of abstraction


d

Communication & Mass Media

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A brand places it messages using Google ads. In the PESO model, which medium type is this?

a. paid media b. earned media c. shared media d. owned media

Communication & Mass Media

Which of the following occurs during second-level agenda-setting?

a. A journalist determines how to present a news story. b. A reporter chooses the headline for a news article. c. An advertiser selects the media to use for a campaign. d. A press agent schedules a news conference.

Communication & Mass Media

According to the model developed by social psychologist John Kinch, what directly affects or alters our behavior?

A. our responses to other's behavior B. our attitudes and beliefs C. our perceptions of other's responses D. our innate self-concept

Communication & Mass Media

Amelia is a high-self monitor. When attempting to persuade her to vote for a candidate an effectively matched appeal might:

a. refer to the number of people in her community that are voting for the candidate b. remind Amelia of her civic duty to vote c. emphasize that the candidate is from the same political party as Amelia d. mention similar values that the candidate holds

Communication & Mass Media