The first question in a questionnaire should be intentionally difficult and complicated in order to weed out uninterested respondents
Indicate whether the statement is true or false
FALSE
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Busch Stadium in St. Louis charges different prices for seats in different areas of the ball park, even though each seat costs the same for the owners of the stadium. What is this form of pricing called?
A) location-based pricing B) market-skimming pricing C) product-form pricing D) time-based pricing E) market-penetration pricing
Prospective customers call a toll-free number for more information. This is used to identify and qualify prospects and is considered ________.
A. follow-up B. closing of the sale C. outbound telemarketing D. inbound telemarketing E. database management
To develop a good cross-sector alliance strategy, a nonprofit should
a. try not to get too committed to any one partner but diversify the portfolio b. use board members to identify potential partners c. get an ad agency to donate advertising d. consider connecting with all ongoing businesses in the community e. select a business whose product and interests are not too similar in order to avoid conflict of interest
List the ways in which a sender can cultivate a "you attitude."