According to a recent survey of PRSA members, ________
A) 70 percent are female
B) 34 percent are non-white
C) 33 percent have masters degrees
D) A and B
E) A and C
Answer: E
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A customer is curious about a product she sees advertised on television and researches it to learn more. Then she determines if she really needs the product in relation to if she really needs and wants it. What is this last process called?
a) Evaluation b) Trial c) Interest d) Adoption
Evaluation is dependent upon a series of judgments
Indicate whether the statement is true or false
Identify and explain the six criteria used to evaluate research. Briefly explain how to ensure that each of the criteria are met when researching.
What will be an ideal response?
Your book gives five suggestions for the use of humor in a speech. Briefly discuss three of them
What will be an ideal response