Evidence should relate to the speaker's claim is a way to answer the question:

Is the evidence _______?
Fill in the blanks with correct word


relevant

Communication & Mass Media

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Donna finds herself agreeing with the speaker who has come to talk to her class about why they should start buying more locally produced foods as she notices that a lot of her classmates are nodding while he speaks and seem to be in agreement with him. Donna was most likely using what strategy to make her decision?

a. liking heuristic b. evaluation of the message strength c. credibility heuristic d. consensus heuristic

Communication & Mass Media

A speaker who attempts to restore an organization’s image by convincing the audience that the crisis isn’t as bad as it might appear is engaged in:

a) differentiation. b) corrective action. c) bolstering. d) minimization.

Communication & Mass Media

Immediacy is achieved by

A) verbal behaviors. B) visual behaviors. C) vocal behavior. D) all of the above.

Communication & Mass Media

When Gillian visited Greece, she saw a sign that said "Typical Greek Taverna." This is probably an example of an attempt by the host to ________.

A. create staged authenticity based on tourist expectations B. share local customs C. engage in revitalization D. be hospitable

Communication & Mass Media