Which type of service desk is most likely to be located near the sales group?
A. a centralized service desk
B. an external sales desk
C. an internal sales desk
D. a virtual sales desk
Answer: B
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What are the services offered to manufacturers and consumers by retailers in a one-level distribution
channel structure? What will be an ideal response?
A _____ can give quick assurance that educational and experience requirements are met and still use other headings that emphasize qualifications.?
A) ?chrono-functional résumé B) ?chronological résumé C) ?functional résumé D) ?targeted résumé
Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to
A. contribute to the theoretical knowledge in those disciplines. B. satisfy ritual consumption needs while avoiding overconsumption. C. maximize postpurchase cognitive dissonance. D. avoid cultural reference group problems. E. develop basic strategies for dealing with their behavior.
Which of the following is NOT one of the successful techniques for controlling the cost of labor in services?
A) accurate scheduling of labor-hours to assure quick response to customer demand B) an on-call labor resource that can be added or deleted to meet unexpected demand C) little flexibility in worker hours to decrease the burden on management D) flexibility of individual worker skills that permits reallocation of available labor E) flexibility in rate of output or hours of work to meet changing demand