The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to
A. purchase anxiety.
B. perceived risk.
C. consumer cynicism.
D. consumer angst.
E. cognitive dissonance.
Answer: B
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Which statement is true about the outcomes of high-performance work systems?
A. The outcomes of high-performance work systems include high employee turnover. B. Sales revenues increase the outcomes of high-performance work systems. C. The outcomes of each employee contribute to a system's overall high performance. D. Incentives provided to each employee play a big part in contributing to outcomes. E. Clients are the main force that drives the outcomes of a high-performance work system.
To enter the European market, Starbucks joined in a cooperative venture with Bon Appetit Group A.G. in Switzerland. Bon Appetit has the recognized brand name, and Starbucks has the product and the expertise to run coffeehouses. This is an example of a(n) ________.
A. backward invention B. franchise agreement C. direct investment D. expropriation agreement E. strategic alliance
All of the following were parts of the vision during the early days of e-commerce except the belief that:
A. new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business. B. online consumers were rational and cost-driven. C. entry costs to the online retail market would be much less than those needed to establish a physical storefront. D. the cost of acquiring customers would be much lower.
Research on brand personality identified five brand personality traits. These include honesty, enthusiasm, skill, hardiness, and sense of humor.
Answer the following statement true (T) or false (F)