Which of the following is not a reason cited in the text for the failure of the CAP and the APB as regulatory bodies?
a. The SEC did not officially endorse private-sector standard setting until 1973.
b. The CAP and the APB lacked the necessary political structure to ensure their survival.
c. Policy making was exposed to outside influence.
d. There appeared to be no due process in the determination of accounting and disclosure rules.
ANSWER: C
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Regarding supermarket loyalty cards, a shopper provides demographic and shopping-related information when applying for the cards. At check-out, the UPC-coded loyalty cards are swiped prior to scanning the items for purchase
Typically, databases gather the list of items that are scanned at check-out and match them to the shopper's records. A) Maintaining these databases reduce grocery-store profits by 11 percent each year. B) In 2004, Congress proposed legislation limiting loyalty card programs. C) The supermarkets' data from these loyalty programs cannot be sold to syndicated research firms. D) Forty percent of supermarkets have reported increased sales as a result of implementing their loyalty card programs. E) Most consumers are unaware that the supermarkets have all this information on them.
________ is a squared correlation index that indicates the proportion of variance of the optimally scaled data that can be accounted for by the MDS procedure. This is a goodness-of-fit measure
A) Attribute levels B) Stress C) R-square D) Relative importance weights
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A) conventional marketing system B) corporate VMS C) contractual VMS D) administered VMS E) horizontal marketing system
Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands--no more and no less?
A) materials handling B) inventory control C) supply chain supervision D) order processing E) distribution implementation