Order and complexity are polar opposites and cannot be used in the
same message
Indicate whether the statement is true or false.
F
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Toyota offers to plant five trees in the name of a Toyota owner as long as the owner provides Toyota with his or her e-mail address. Toyota will use the e-mail address to continue to solicit the owner and send advertisements. Which peripheral tactic is being used?
A. liking B. reciprocity C. scarcity D. social proof
The two most significant potential disadvantages of group discussion are
Delivering an irrelevant message reflects the highest level of disconfirming behavior
Indicate whether this statement is true or false.
One emergency response communication guideline from the Resolution and Evaluation stage is:
a) to provide all needed and approximate information to reassure audience and calm anxiety. b) to inform and persuade about ongoing cleanup, recover and rebuilding efforts. c) broad-based cooperation with and support of emergency responders and recovery efforts. d) to react to feedback from affected publics to correct misunderstanding and rumor.