What are the differences between performance, conformance, and reliability dimensions of quality?
What will be an ideal response?
Answer: Performance quality addresses the basic operating characteristics of the product or service. Conformance quality addresses whether the product was made or the service performed to specifications. Reliability addresses whether a product will work for a long time without failing or requiring maintenance.
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A product is in the maturity stage of the product life cycle, and the company decides to modify the marketing mix. Which of the following steps is the company most likely to take?
A) use aggressive sales promotions B) change features of the product C) improve product quality D) find new uses for the product E) explore new market segments
Larry goes to his barber who has cut his hair for the past several years. The barber proceeds to cut his hair as they talk about the most recent snow storm to hit the area. This is an example of a A)unilateral, implied contract
B)bilateral, implied contract. C)unilateral, express contract. D)bilateral, express contract.
The marketing concept changed the focus from finding the right customer for a product to producing the right product for a customer and doing it better than the competition by specifically focusing on all of the following EXCEPT ________
A) realizing a profit by satisfying customers over the long term B) creating one product designed to meet the needs of all customers C) aligning all functions of the organization to meet or exceed customer needs D) identifying customer needs before the product is designed and produced E) focusing on products with the highest profit
Should Starbucks form partnerships with farmers in Guatemala? Why or why not?
What will be an ideal response?