Information about which of the following would most likely be included in the marketing mix component of the marketing strategy?
A) worst case risks
B) market research
C) pricing
D) financial forecasts
E) target market descriptions
C
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When prospects participate in a sales presentation, they most likely:
A) bond with the salesperson B) ask more summative questions C) understand the product better D) use more nonverbal communication E) talk more often than the salesperson
Meek's Hunting Emporium is a retail store that sells equipment required for hunting
It has established an advertising plan that allows it to advertise every day prior to the opening of quail, deer, and turkey hunting seasons on four local radio stations, as well as in the local newspapers. This is an example of: a. message execution. b. a media profile. c. audience selectivity. d. a media schedule.
Rapport is a mutual trust, emotional similarity, and natural personal attraction. _________________________
Answer the following statement true (T) or false (F)
Dudster Manufacturing has 2 options for installing legally required safety equipment. Option Ex has an initial cost of $25,000 and annual operating costs over 3 years of $5,000, $5,250, $5,600
Option WYE has an initial cost of $40,000 and annual operating costs of $4,000, $4,200, $4,450, $4,750, $5,100. Whether Dudster chooses Ex or Wye, the equipment is always needed and must be replaced at the end of its useful life. Which choice is least expensive over the long run? Use a discount rate of 9%.