In attempting to create an entrepreneurial climate, the organization should create a work environment where
a. each employee has the opportunity to "step up to the plate."
b. employee ideas are adopted after careful scrutiny.
c. rewards are given to only the most committed.
d. problem-solving time is limited.
ANSWER: a
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Customized services ________
A) specialize in one or a few phases of the marketing research project B) are research studies conducted for different client firms but in a different way C) collect and sell common pools of data designed to serve information needs shared by a number of clients D) offer a wide variety of marketing research services tailored to suit a client's specific needs
There are six steps in building a two-way relationship between the firm and the customer. Which is not one?
a. Developing a database b. Analyzing the consumer data c. Targeting the customers d. Financial incentives for the customers
The steps of instructions
A) use short commands to tell a person how to perform a task. B) use long sentences for clarification. C) are written in third person and can be present or past tense.
What is one way you can determine the authority of an Internet resource?
A) Check whether the sponsor recently updated the page. B) Check for the name of the copyright holder. C) Check for well-supported arguments on both sides. D) Check for links to multiple sites. E) Check for typographical errors.