Genity Corporation records business transactions in dollars and disregards changes in the value of a dollar over time. Which of the following accounting assumptions does this represent?
A) economic entity assumption
B) going concern assumption
C) accounting period assumption
D) monetary unit assumption
D
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Identify and discuss key steps when planning persuasive messages
What will be an ideal response?
Program ROI is determined by which of the following?
a. Additional profit generated/program investment b. # of customers lost/total # of customers c. # new customers generated/program investment d. # of key customers/total # of customers
The adoption curve
A. puts more emphasis on technology and less on relationships. B. is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message. C. emphasizes the relations among groups and shows that individuals in some groups act as leaders in accepting a new idea. D. is any distraction that reduces the effectiveness of the communication process. E. emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user.
To avoid anxiety, practice, develop a positive attitude, and concentrate on friendly faces
Indicate whether the statement is true or false