The number of publicly traded firms:
A) peaked in the U.S. in 1996.
B) peaked worldwide in 1996.
C) increased significantly in 2009 as a result of the international financial crisis.
D) all of the above
Answer: A
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A. models B. ideas C. facts D. beliefs
Which of the following is a shortcoming of advertising?
A) It does not allow dramatization of the brand or company. B) It only provides one-way communication with customers. C) It can be too customized and only attracts small, niche markets. D) It reaches targeted customers too slowly in most cases. E) It is the most costly promotion tool for companies.
Friendship in the Maslow hierarchy of needs is an example of a ________ need.
A. self-actualization B. social C. personal D. physiological E. safety
When the Dutch company Shell purchases crude oil from Texas, it is engaging in
A. licensing. B. importing. C. free trade. D. exporting. E. dumping.