Orienting response is sensitive to all of the following except:

A) Edits
B) Movement
C) Conflict
D) Voices


C) Conflict

Communication & Mass Media

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Rhetorical analysis is the study and analysis of

a. argumentation and persuasion b. interpretation and meaning c. the structure and properties of stories d. human communication as drama e. the ways in which communication maintains power structures in society

Communication & Mass Media

Media literacy involves

A) having access to all forms of media. B) knowledge about mass media and the application of critical thinking. C) your financial stake in the media landscape. D) the ability to read media textbooks.

Communication & Mass Media

Which of the following is true the role of the press in political coverage during the party press era?:

a) The newspaper was the most important medium for the distribution of news and views; b) The position of editor became more important and prestigious; c) Newspapers were a natural source of political cohesion and sense of nationalism; d) Newspapers advanced the agenda of Federalists and Anti-Federalists; e) all of the above

Communication & Mass Media

Which theory suggests that if you want to prevent a potentially damaging counter-persuasive effort, the best thing you can do is to forewarn receivers to expect the persuasive effort?

A. inoculation theory B. expectation violations theory C. uncertainty reduction theory D. social exchange theory

Communication & Mass Media