On the control continuum, “normal” is the ideal level of control
A. True
B. False
ANS: b
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Material on a web page is more suspect than material gathered from traditional sources
Indicate whether the statement is true or false
Keith took great care in organizing his speech and
choosing the best evidence to support his main points. This is an example of a concern for a. ethos. b. logos. c. mythos. d. pathos.
Due to the decrease in the size of news organizations’ staffs, journalists must multitask now more than ever to provide content for both the online and print editions. What item in the PR writer’s toolkit can help journalists meet their needs?
a. company website b. feature stories c. media kit d. Facebook page
In the ______ process, according to social cognitive theory of mass communication, we organize, remember, and mentally rehearse behavior.
A. attention B. retention C. reproduction D. motivation