Appealing to a social need is an effective persuasive technique because it reflects the desire to feel good about ourselves

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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In our personal zone, we would allow whom?

A. Professor B. Co worker C. Colleague D. Family

Communication & Mass Media

Who does not need the knowledge of audience research?

a. media manager b. programmer c. advertiser d. marketer e. none of above

Communication & Mass Media

Informational listening includes the ability to _____, which is taking someone’s words and saying them a different way

Fill in the blank(s) with correct word.

Communication & Mass Media

In order to ensure that there is a balance of power when dealing with large, impersonal institutions through phone calls, one must avoid:

A. telling the institutions all the steps taken to get a response from them. B. being reluctant in escalating issues. C. asking them to call back on unresolved issues. D. disobeying rules that seem ridiculous. E. identifying individuals on the phone by name.

Communication & Mass Media