Threat of regulation is one of the five forces proposed under the industry analysis framework by
Michael Porter.
Indicate whether the statement is true or false
FALSE
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Which of the following is not a primary source of ad fraud?
A. browser extensions that insert ads into a premium publisher's website and then list the ads as available on a programmatic ad exchange B. ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers C. botnets hired by publishers to click on web pages to create phony traffic D. native advertising that is displayed on a social media site
Cash flow per share is a better indication of a firm's ability to make capital expenditure decisions and pay dividends than is earnings per share
Indicate whether the statement is true or false
Discuss the social and ethical concerns that the boom in digital technology has created for marketers
What will be an ideal response?
Discuss and exemplify the two possible goals of informative speeches.
What will be an ideal response?