A dog food manufacturer purchases processed meat by-products that it uses in the manufacture of a dry dog food. These processed meat by-products are examples of:
A. raw materials
B. OEM products
C. processed materials
D. component parts
E. replacement parts
Answer: C
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A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________
A) product/communication extension B) product extension/communication adaptation C) product adaptation/communication extension D) product/communication adaptation
Which of the following terms refers to an obstacle that gets in the way of effective communication?
A) Encoder B) Decoder C) Context D) Barrier E) Channel
Which of the following is a difference between a market-oriented firm and a sales-oriented firm?
a. Unlike a market-oriented firm, a sales-oriented firm puts customers at the center of its business. b. Unlike a market-oriented firm, a sales-oriented firm uses relationship-marketing strategies. c. Unlike a market-oriented firm, a sales-oriented firm gives little emphasis to promotion activities. d. Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.
Fisher Company has been named as the defendant in a class action lawsuit. In addition, the company is located in a region that normally has an active hurricane season. Indicate whether each of the following statements is true or false. ________ a) If the likelihood of a future obligation is probable and can be reasonably estimated, a liability should be recognized on the balance sheet.________ b) If the outcome is probable, but cannot be reasonably estimated, the contingency should be disclosed in the notes to the financial statements.________ c) If the outcome is reasonably possible but not likely, the contingency should be disclosed in the notes to the financial statements.________ d) Every lawsuit, regardless how frivolous, should be disclosed in the notes to the financial
statements.________ e) Since it is located in a region for which an active hurricane season has been predicted, the company must disclose the contingent liability, which is the potential for catastrophic loss, in the notes to their financial statements. What will be an ideal response?