The business analysis stage of a new-product development process _____
a. involves the development of a prototype of the proposed product
b. calculates preliminary figures for demand, cost, sales, and profitability
c. eliminates ideas that are inconsistent with an organization's new-product strategy
d. decides on a product's packaging, branding, labeling, and so forth
ANSWER: b
New-product ideas that survive the initial screening process move to the business analysis stage, where preliminary figures for demand, cost, sales, and profitability are calculated. For the first time, costs and revenues are estimated and compared.
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