Increasing the quality level by better products and processes may:
A) allow a company to raise the price of the product.
B) move a company closer to a competitive priority of price.
C) reduce prevention costs.
D) ensure that the trade-off between prevention costs and other costs of poor quality is worthwhile.
A
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Scenario 7.2
Use the following to answer the questions. ? Both the Toyota Sienna and the Dodge Grand Caravan were very popular choices for family vans. Toyota noticed that the majority of its customers were families with 3 or more children, and so they developed commercials that featured larger families. They also produced commercials that featured Hispanic-looking actors and for some markets, in Spanish. Isabel Desario and her husband were currently shopping for a van for their family. As Isabel listened to a television commercial about the Dodge Grand Caravan, she noticed that the Dodge cost about $27,000 and had gas mileage of about 17 mpg. She recalled an earlier ad for the Toyota Sienna, which also cost about $27,000, but had gas mileage of about 21 mpg. She also liked the way the family was portrayed in the Toyota ad, showing the children in the back seats having plenty of room, watching the DVD players, and having their own sound controls. When she spoke to Gabe, her husband, about how much she liked the Toyota van, he replied that its gas mileage was too low at only 16 mpg. Since Isabel didn't agree with that number, he produced a magazine ad that supported his claim of the 16 mpg for the Toyota. Isabel couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Dodge. Refer to . The fact that Isabel had remembered the gas mileage of the Toyota Sienna incorrectly is most likely an example of A. selective expression. B. selective retention. C. perceptual extension. D. perceptual bias. E. selective distortion.
Which of the following companies uses a direct marketing channel?
A) Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide B) Germfight, a factory that manufactures dental products that it distributes only to select department stores C) Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store D) Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs E) Showdown, a clothing store that stocks merchandise from different international brands
A salesperson using a direct suggestion might begin by saying, "Mr. and Mrs. Smith, just imagine never having to worry about money during your retirement years."
Answer the following statement true (T) or false (F)
Salespeople should most likely make benefit statements that:
A) cannot be matched by competitors B) match the specific needs of the customer C) match the needs of the typical buyer D) are similar in every presentation E) align with recent research