Thomas has just conducted a focus group for Apple, asking participants their opinions regarding new features Apple is considering for its iPhone. Apple's marketing manager wants to use the results of this focus group to justify immediate product changes and new promotional strategies. As the marketing researcher, how would you respond?
What will be an ideal response?
First, a focus group is qualitative research. It generates the opinions of 8 to 12 people. To make major product and promotion strategy decisions based on the opinions of a few consumers could be risky, if the opinions and needs of the target market segment are not similar to this small sample group.
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The Red Baron Gallery has provided funding to Georgia Public Television to help pay for the rights to broadcast the Antiques Roadshow and is credited at the beginning of the show for its financial support. This is an example of ________
A) ambient advertising B) a special event C) a sponsorship D) a sales promotion E) guerilla marketing
What distinguishes liabilities from equity?
What will be an ideal response?
Antonia feels that her employer has interfered with the formation of a labor union at the company. If so, it is likely Antonia’s employer has engaged in unfair labor practices under the ______.
A. Railway Labor Act of 1926 B. National Labor Relations Act of 1935 (Wagner Act) C. Labor Management Relations Act of 1947 (Taft-Hartley Act) D. Labor Management Reporting Disclosure Act of 1959
Explain how employers might use delay tactics to their advantage in a union organizing campaign.
What will be an ideal response?