Outbound logistics, a primary activity in Michael Porter's value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods
Indicate whether the statement is true or false
False
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In terms of spokesperson characteristics, which is the degree of confidence or the level of acceptance consumers place in the spokesperson's message?
A) trustworthiness B) expertise C) credibility D) likeability
Debt guarantees are usually disclosed in the financial statement notes as a contingent liability.
Answer the following statement true (T) or false (F)
When diversity efforts focus exclusively on recruiting, the result is too often that the firm hires people because they are different but then fails to promote them ________________
a. due to animosity. b. due to poor human resources auditing practices. c. due to blatant discrimination. d. precisely because they are the not the same.
During its market segmentation process for the Nike LeBron X basketball shoe, which sells for $200+ a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of
A. forming prospective buyers into segments. B. taking marketing actions to reach target markets. C. forming products to be sold into groups. D. selecting target market segments to reach. E. developing a market-product grid and estimating size of markets.