Humanists believe that one should focus on a general rule that exemplifies net happiness for the whole society
Indicate whether the statement is true or false
FALSE
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Direct marketing in the broadcast industry involves
A. ambient advertising and aerial advertising. B. add-on marketing. C. public relations and supplementary promotions. D. direct-response advertising and support advertising. E. a one-step direct-marketing approach to sales.
Which of the following is the focus of push marketing at the decline stage of the product life
cycle? A) exhibition of product superiority over competitors' offerings B) payment of a minimal fee to retailers to include the product in their store C) product demonstration by company representatives at retailer stores D) familiarization of consumers with product functionality
If there has been a mutual mistake, the contract cannot be rescinded
Indicate whether the statement is true or false
Which of the following statements best describes the relationship between an analogy and the use of a legal precedent by a lawyer?
A) The lawyer uses an analogy to persuade the court that the facts in a case are similar to the facts given in a favorable precedent. B) The lawyer attempts to convince the court that justice is a more important ethical norm than the analogous ethical norm of freedom. C) The lawyer is attempting to convince the court to establish a legal precedent in a case by rephrasing the legal issue. D) The lawyer draws an analogy between an ethical norm and an ambiguous statement.