Amanda purchased a barbeque set after reading the testimonials for the product given by other users on the seller's website. Which of the following principles of persuasion does this best illustrate?
A. Reciprocity
B. Scarcity
C. Self-awareness
D. Social proof
Answer: D
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Indicate whether the statement is true or false
The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings
Indicate whether the statement is true or false
When introduced to the prospect, Jason said, "I'll have to admit that I am new to selling landscape equipment, but I do want to learn as much as I can. What do you think is the most important tool for a professional landscaper to own?" Jason was using the ________ approach.
A. FAB B. opinion C. curiosity D. customer knowledge E. low-profile
“Self-actualization” is the _________ category in the Maslow’s hierarchy of needs.
A) Lowest B) Third C) Fifth D) Highest