Gedde carefully avoids exaggerating any claims about his product, so as not to disappoint clients after the product is delivered. Gedde is using which of the following methods of building customer trust?

a) building the client’s trust in his company
b) building the client’s trust in his firm’s marketing
c) building the client’s trust in his industry
d) building the client’s trust in him as a reliable person


ANS: b

Communication & Mass Media

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Small talk is a __________ tactic whose purpose is to gain basic information that will help you

make a connection with someone. a. nonverbal b. mediated c. conversational d. none of the above

Communication & Mass Media

Briefly describe how the information organization differs from the formal organization

What will be an ideal response?

Communication & Mass Media

Kevin uses words like "councilman and mailman" even though he knows not everyone in these jobs is a man. Kevin is using _____ language

a. generic b. homophobic c. concrete d. denotative

Communication & Mass Media

Phillip is not listening carefully to Jacques describe his vacation because he is more interested in telling Jacques what he did on his vacation. What listening barrier is Phillip experiencing and what can he do to overcome it?

What will be an ideal response?

Communication & Mass Media