The goal "To learn more about the environment" is
a. an excellent goal.
b. an action plan.
c. a vague goal.
d. all of these choices.
C
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__________isthe practice of offering a product line with several items at specific price points.
A. Bait pricing B. Price bundling C. Odd-even pricing D. Price lining
Leverage from scale economies is limited to manufacturing industries
Indicate whether the statement is true or false
A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve
A) demographic variables B) situational factors C) operating variables D) purchasing approaches E) personal characteristics
While on a student study abroad trip to Kenya, Lauren visits a rural village and has lunch with the children. She asks if they use soap when they wash their hands before meals. It becomes clear that soap is not available in their village. Lauren comments that they must feel dirty. What concept relevant to cross-cultural communication does Lauren exemplify?
A. euphemism B. narcissism C. ethnocentrism D. egomaniacally