A speaker should adapt his or her speech to the audience's ________, which requires an examination of
the listeners' interests, beliefs, values, and common experiences.
Fill in the blanks with correct word
culture
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The Frankfurt School
a. included a group of intellectuals who helped focus scholarly attention on the role of the mass media in modern societies. b. critics' analytical work was called critical theory. c. was the name of the university where Karl Marx developed ideology theory. d. scholars' analytical efforts looked at "the culture industry." e. All of the above.
A purposive sample is chosen because:
a. it is random. b. it ensures that an appropriate quota of each type of individual is included. c. is most accurately represents the entire population. d. its members have expertise or background that is particularly germane to the research topic.
The biggest difference between a series of single-shot ads and a campaign is
a. Ad size b.The taglines c. Continuity d. Variation in visual content
Which of the following is a reason to consider the Internet for business-to-business communication?
a. You can create a “data dump” for all the information and images you can’t include in traditional media advertising b. Provides more detailed information and interactivity than you can achieve in a magazine ad c. With all the new technology available, you can create some really cool effects independent of the sales message d. Everyone is doing it, so if you don’t do something, you’ll be left behind