A ________ is a set of people a consumer wants to please or imitate.
A. perception group
B. social class group
C. culture group
D. reference group
E. family lifestyle group
Answer: D
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The "invisible" customer who receives a salesperson's written proposal should most likely be considered a(n):
A) ideal customer B) current customer C) neutral party D) competing salesperson E) decision maker
One reason why Braverman’s work has been criticized is because he is seen as romanticizing the nature of work. What was another criticism of Braverman’s ideas raised in your textbook?
a. He ignores that people need jobs to earn an income, even if it creates surplus value which favours capitalists and other investors b. He ignores the ability of people to resist management and control – sometimes in ingenious ways – both as individuals or collectives c. He is just too simplistic and negative d. All of the above
Which of the following is not one of the reasons a company might launch new competitive actions?
A. to find new sources of raw materials B. to obtain first mover advantages C. to improve market position D. to capitalize on growing demand
Which of the following is not a business product?
A. Oil to be refined into fuel B. Chips to be integrated into components for personal computers C. Paper, pens, and tape to be used in an office D. Marketing consulting services to aid a company in marketing a new product E. Calculators bought to help individuals complete their personal federal income tax forms