Specialties to radio broadcasting include:
a. engineering
b. technical operations
c. stereo broadcasting
d. multichannel recording of music
e. sound design
f. sound reinforcement
g. all of these
h. none of these
.G
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Marcella dyed her hair pink because all the members of her favorite band have that hair color. What did Marcella rely on to make her decision?
A. reference group B. captive audience C. platitudes D. mediated audience
Credibility is how others perceive your objectivity, trustworthiness, competence, coorientation, and dynamism
Indicate whether the statement is true or false.
What term is used to explain the positive bias shown by customer toward certain products because of a favorable experience with other products made by the same manufacturer?
a. image restoration b. halo effect c. corporate branding d. influence principle
Answer the following statement(s) true (T) or false (F)
1. In the Samsung Note 7 situation, a minor corporate crisis transitioned into a major litigation and product crisis. 2. In the precrisis stage of Coombs’ crisis communication model, organizations try to eliminate or reduce the risk of a crisis by forming crisis response teams and monitoring social media. 3. In the crisis impact stage of Coombs’ crisis communication model, a firm focuses on returning to business and repairing any damage to the company reputation. 4. Research indicates that social networking has increased in the past decade and that men and women use social media at similar rates. 5. Crises faced by firms today are fueled by the volume, velocity, and variety of digital information.