Which of the following group mechanisms summarizes how individuals attain authority over others?
A. leader cultural values
B. leader styles and behaviors
C. leader responsibilities
D. leader power and negotiation
E. leader personality
Answer: D
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Which of the following is true about a pulsing message reinforcement strategy?
A) It is more expensive than maintaining a high level of awareness with traditional media. B) It can be used for products that are purchased more frequently at some times of the year than at others. C) It involves maintaining a certain level of base advertising at all times. D) It reduces copy wear-out due to overexposure to the same messaging. E) It involves increasing the message frequency just before and during the prime buying period of a product.
Which of the following is a measure of the sensitivity of customers to changes in price?
A) a liquidity ratio B) demand sensitivity C) price elasticity of demand D) marginal analysis E) basing-point
In order to maximize shareholder value, a corporation must earn a higher rate of return on a dollar
that is retained in the corporation than the shareholders can earn by investing the dollar elsewhere. Indicate whether the statement is true or false
Bill's Beer is brewed in Arkansas. The brewery was sold to another company which stopped payment on a contract with Yakima Hops (Bill's hops supplier). Hops had just shipped a large quantity of hops to Bill's. In response to the new owner's action, Hops may:
a. do nothing because its client no longer exists b. must wait until Bill's rejects the goods before it can do anything c. view the contract as breached, stop delivery of the goods if not yet received by the buyer, and sue for damages d. elect to cancel the contract, resell the goods, or withhold or stop deliveries e. view the contract as breached, stop delivery of the goods if not yet received by the buyer, and sue for damages or elect to cancel the contract, resell the goods, or withhold or stop deliveries