In terms of ageist language, which of the following is NOT true of the United States?
a. U.S. culture tends to disparage the elderly.
b. U.S. culture tends to advantage the youthful.
c. U.S. culture tends to exalt the elderly.
d. U.S. culture tends exalt the youthful.
c. U.S. culture tends to exalt the elderly.
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Fast Delivery trains its truck loaders how to set the packages in the delivery vehicles, so that when delivery drivers are pulling packages off their trucks, they are organized in a specific order and with the label facing forward to reduce errors and save time. A(n) _______ is being implemented when directing that the trucks be loaded in this specific manner.
A. industry standard B. norm C. policy D. rule E. procedure
What is the major difference between a conventional marketing channel and a vertical marketing system (VMS)?
A) Elements in a conventional marketing channel act as separate businesses whereas the elements in a VMS act as a unified system. B) A VMS has many intermediaries whereas a conventional marketing channel has a limited number of intermediaries. C) A VMS is characterized by an independent producer whereas a conventional marketing channel is characterized by multiple producers. D) A conventional marketing channel has elements such as retailers and wholesalers whereas these elements are not present in a VMS. E) Producers have complete control over the other members in a conventional marketing channel whereas this control is minimal in a VMS.
Which of the following represents a basis on which customers will choose a firm's product or
service over others available in the market? A) Mission statement B) Marketing mix C) Differential advantage D) The pricing strategy
Which of the following statements about Hispanic buying patterns is most accurate?
A. Hispanics are dubious about using advertising as an information source. B. Hispanics are often brand loyal and willing to pay a premium price for premium quality. C. Uniquely Hispanic buying patterns have virtually disappeared over the past ten years due to increased assimilation. D. Hispanic buying preferences are strongly influenced by contemporary fads and fashions. E. Convenience is an essential product attribute for Hispanic homemakers with respect to food preparation or consumption.