What is the first thing a speaker must do in the introduction? Why?
What will be an ideal response?
Answers will vary.
Communication & Mass Media
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Briefly describe the difference between an attitudinal effect and a behavioral effect of the media.
What will be an ideal response?
Communication & Mass Media
Nielsen (formerly Arbitron) is the major player in audience measurement
a. TRUE b. FALSE
Communication & Mass Media
Creative briefs include information about:
a. The target audience b. What you want the target audience to know, understand or feel c. Key insight d. All of the choices
Communication & Mass Media
Sites like Major League Baseball and Court TV can not be considered news web sites because they are not sponsored by traditional news organizations
Indicate whether the statement is true or false
Communication & Mass Media