A profitable customer yields a ________
A) cost stream that exceeds by an acceptable amount his revenue stream
B) revenue stream that exceeds the company's cost stream
C) cost stream that exceeds the company's revenue stream
D) revenue stream that exceeds by an acceptable amount his cost stream
E) revenue stream that equals the company's cost stream
B
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Which control plan for the cash receipts function has as its primary control goal to ensure security of resources?
a. reconcile bank account regularly. b. enter cash receipts close to where cash is received. c. immediately endorse incoming checks. d. one-to-one checking of deposit slips and checks.
When a firm redesigns a product to reduce the number of component parts, the firm is
a. increasing consumer value. b. increasing the value added to the product. c. decreasing product variety. d. decreasing non-value-added costs.
Under the Equal Pay Act:
a. an employer cannot discriminate against a minority worker by paying him less than a non-minority worker. b. a man could be paid more than a woman for the same kind of work if he produced more on a piece-rate basis. c. an employer cannot discriminate in pay for substantially equal work on the basis of religion, sex, or national origin. d. All of these are correct.
The basic reason to focus on some specific target customers instead of all possible customers is so that managers can develop a marketing mix that satisfies those customers' specific needs better than they are satisfied by some other firm.
Answer the following statement true (T) or false (F)