The staff at company headquarters seemed to have a problem with motivation, so the organization's leadership brought in Herb Sewell, one of the most prominent motivational experts in the industry. Herb had what sounded at first like a lot of crazy ideas, but as it turned out, there was method to his madness, and after a week of doing his strange-sounding, sometimes downright comical team-building exercises, the staff had a renewed level of excitement and commitment. This happened in part because the company leadership gave Herb a high degree of ________ in doing his job.
A. ingratiation
B. visibility
C. substitutability
D. discretion
E. centrality
Answer: D
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If a cost can be reduced to zero in the short run without significantly harming the organization, the cost is a
a. variable cost. b. committed cost. c. discretionary cost. d. product cost.
During his study, Brady noticed that employees who smoke take more sick days than those who don't smoke. The relationship between these two variables is known as ________
Fill in the blank(s) with correct word
According to author Daniel Pink, which of the following can be said of personal selling in the digital era?
A. Because of technological innovations, the U.S. economy will reduce the number of sales jobs by more than 2 million in the coming years. B. Technology has forced relationship-minded salespeople into fast-talking, do-anything-for-the-buck salespeople. C. Technology that should have made salespeople obsolete have in fact transformed more people into sellers. D. Technological innovations, particularly the Internet, have drastically reduced the need for salespeople. E. Despite the rapid advances in technology, it has not had a significant impact on salespeople.
A downside of publicity is that:
A. it is often perceived by consumers as an untrustworthy and unethical practice. B. the marketer has no control over how the media present the company or its products. C. it is a highly expensive affair. D. it lacks proper planning.