Rational appeals, on the other hand, tug at the heart

Indicate whether the statement is true or false


False .

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. The goal of Baskin-Robins’ Wacky Summer Flavors campaign was to raise its name recognition among younger audiences 2. The Sephora brand captured customer data through its own mobile app 3. Burger King’s Proud Wrapper was an effective strategy. 4. An owned Facebook page also be considered shared media? 5. During the Be Your Way campaign, Burger King was criticized for maintaining no policies for LGBTQ employees

Communication & Mass Media

Types of families include

A) traditional, distanced, and nontraditional. B) arranged marriage, marriage of convenience, and loving marriage. C) single parent, two-parent, and grandparents. D) consensual, protective, pluralistic, and laissez-faire.

Communication & Mass Media

Which of the following is NOT true regarding toxic leadership?

a. Sometimes toxic behaviors are excused, denied, or even encouraged because they produce results. b. Some toxic leadership behaviors are frequently associated with charisma. c. Generally, an organizational member can easily identify and remove toxic leaders from positions of power by reporting them to human resources. d. Toxic leadership is really the deliberative, destructive misuse of power.

Communication & Mass Media

It is important in an introduction to build trust with the audience, to have them believe you and like you. This is known as developing speaker

a. proximity.
b. credibility.
c. charisma.
d. popularity.

Communication & Mass Media