What is required to prove fraud, as opposed to negligence?
a. Gross error
b. Intent
c. Preponderance of the evidence
d. Confession from the perpetrator
b
FEEDBACK: a. Incorrect. Gross error is not sufficient evidence to prove fraud.
b. Correct.
c. Incorrect. This is what is proven in a civil case.
d. Incorrect. Confession is not required to prove fraud. In fact, many perpetrators never admit their guilt.
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[APPENDIX] Wave Corporation is determining its income tax liability. It has one machine that cost $30,000 with a 4-year life and no salvage value. Wave is using an accelerated depreciation method for tax purposes. For accounting purposes, Wave has decided to use the straight-line method. Which of the following statements is true?
a. There will be a temporary difference between accounting income and income for tax purposes. b. There will be a permanent difference between accounting income and income for tax purposes. c. Wave's accounting income and income for tax purposes will be equal. d. Accounting income will be lower than income for tax purposes, especially in the early years of the asset's life.
Product positioning is an activity that takes the value proposition and puts it to work in the marketplace by planting the competitive advantage in the minds of customers
Indicate whether the statement is true or false
Which testing is the one conducted by asking co-workers or users to assess the appropriateness of the instruments?
a. face validity b. content validity c. reliability d. construct validity
Learning to compose effective sales and marketing messages benefits you because A) most employees are expected to write sales and marketing messages
B) techniques for sales writing can be applied in any persuasive communication. C) sales campaigns are typically conducted by entry-level employees. D) companies in today's economy cannot afford to hire specialists to write sales and marketing messages.