New environmentalism requires that the CEO be involved in company initiatives and practices
Indicate whether the statement is true or false
TRUE
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Explain what MDLs are and what they do for communicators.
What will be an ideal response?
Parents of young children have been known to drive out of their way so their kids will not see McDonald's Golden Arches and plead with their parents to stop. For McDonald's, the Golden Arches reduce marketing costs because people (including young children)
A. know what the Golden Arches brand symbol means. B. prefer yellow to other colors. C. are sensitive to brand repositioning. D. recognize increases in product line depth. E. have memorized the McDonald's menu.
The direct method separately lists operating cash receipts, such as cash received from customers.
Answer the following statement true (T) or false (F)
What is the primary reason organizations decide to outsource?
a. Global expansion b. Skill balancing c. Cost savings d. Higher customer service