The five roles of individual family members in the consumer purchase decision process are
A. sustainer, experiential, belonger, emulator, and achiever.
B. opinion leader, influencer, decision maker, purchaser, and user.
C. need driven, inner directed, outer directed, opinion leader, and decision maker.
D. information gatherer, influencer, decision maker, purchaser, and user.
E. associative group, aspiration group, opinion leader, decision maker, and user.
Answer: D
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