Which of the following is a question that should be answered by a company's mission statement?
A. Will it inspire enthusiasm and encourage commitment?
B. Does it set standards of excellence?
C. Is it appropriate for the organization?
D. Is it well articulated?
E. Who is our customer?
E. Who is our customer?
Good mission statements should answer the question, "Who is our customer?"
You might also like to view...
Anderson Athletics pays a fee to have its Web site included in a special section of a search engine's results when a consumer searches for "soccer cleats." This is an example of ________
A) mobile advertising B) classified advertising C) print advertising D) search marketing E) gaming
The paramount basis of competitive advantage in high-technology industries is:
a. promotion b. price c. location d. intellectual property e. facilities
A market-oriented organization targets its products at "everybody" or "the average customer."
Indicate whether the statement is true or false a. True b. False
The ____________________ is the highest court in the United States
Fill in the blank(s) with correct word