The trust an audience places in a speaker that what is being said is accurate is known

as

a. abstract
b. credibility.
c. likeability.
d. all of the above
e. none of the above


Answer: b

Communication & Mass Media

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Image management is NOT a service routinely provided by public relations

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?

a. two-step flow theory b. inoculation theory c. diffusion of innovations theory d. uses and gratification theory

Communication & Mass Media

Ramon has some important information to pass along to his subordinates, which will require

action. Which of the following methods would be the best way to communicate with his subordinates? A) e-mail B) written memos C) face-to-face with written follow-up D) written memos with oral follow-ups

Communication & Mass Media

The major reason Monroe's motivated sequence is such an effective way of organizing persuasive speeches that seek action from listeners is that it

A. can be easily adapted to standard outlining form. B. is often used by advertisers. C. is more detailed than problem-solution order. D. follows the process of human thinking. E. is limited to five steps.

Communication & Mass Media