The trust an audience places in a speaker that what is being said is accurate is known
as
a. abstract
b. credibility.
c. likeability.
d. all of the above
e. none of the above
Answer: b
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Image management is NOT a service routinely provided by public relations
Indicate whether this statement is true or false.
Ramon has some important information to pass along to his subordinates, which will require
action. Which of the following methods would be the best way to communicate with his subordinates? A) e-mail B) written memos C) face-to-face with written follow-up D) written memos with oral follow-ups
The major reason Monroe's motivated sequence is such an effective way of organizing persuasive speeches that seek action from listeners is that it
A. can be easily adapted to standard outlining form. B. is often used by advertisers. C. is more detailed than problem-solution order. D. follows the process of human thinking. E. is limited to five steps.
Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?
a. two-step flow theory b. inoculation theory c. diffusion of innovations theory d. uses and gratification theory