In a commemorative speech, your fundamental purpose is to inspire your listeners.
Answer the following statement true (T) or false (F)
True
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According to the text, which technique targets the affect personality dimension?
a. Systematic desensitization b. Cognitive restructuring c. Physical exercise d. Interpersonal support e. Skills training
A ______ is any encounter a consumer has with your company or product
A) pitch B) message C) sale D) contact E) double jeopardy
Savvy advertisers should be able to describe how their brand:
a. Beats the competition on price and value b. Touches one or more human needs c. Works based on research findings d. Will always remain relevant
The governor opposes the installation of wind turbines as a new energy source in his state because “we have never done anything like this before.” What is he using to make his point?
a. testimonial b. transfer c. anecdotal evidence d. appeal to tradition