Statements about relevant contexts, a set of general propositions, statements that connect the propositions, and have the capability to be tested or applied in a way to determine if it is useful are all elements that capture which of the following concepts?

A. theory
B. research method
C. measurement
D. assumption


Answer: A

Communication & Mass Media

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When there are so many competing television commercials that all lose impact, it is called ___________

Fill in the blank with correct word

Communication & Mass Media

Critical theory and cultural studies may need less “alteration” as a result of the new communication technologies since they tend to be concerned with ______rather than specific media or with the way media content from a specific form of media affects culture

a) the power of money

b) audience uses and gratifications c) media systems d) moral judgments

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The agenda phase is the shortest in duration. 2. The mediator labels the issues to be negotiated in the agenda step. 3. The mediator builds the agenda from memory of the issues raised during storytelling. 4. In the balanced mediation model, a commonality step is an optional part of the agenda-setting phase. 5. To save time, the mediator phrases the agenda in ways that suggest the best solution.

Communication & Mass Media

"A source sends a message to a receiver through a channel" is associated with which of the following communication models?

A. the linear model B. the transactional model C. Frank Dance's communication helix D. Aristotle's "Golden Mean"

Communication & Mass Media