"I think; therefore I am" is attributed to:

a. Aristotle
b. Thomas Sheridan
c. Rene Descartes
d. St. Augustine


Answer: c. Rene Descartes

Communication & Mass Media

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When measuring the strength of consumers’ beliefs about the benefits of drinking orange juice fortified with calcium, John decides to use a bipolar scale running from -3 to 3. What is one potential benefit of using this scale?

a. participants can score beliefs they do not have as zero which will take them out of the equation b. the scores are easier to tabulate c. participants have more response options d. negative values have a high correlational effects

Communication & Mass Media

In collectivist cultures, there is greater readiness to cooperate with group members

True False

Communication & Mass Media

Buddhists believe that being moral requires one to use communication for attaining peace.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Emotional intelligence has more impact on career success than IQ does

Indicate whether the statement is true or false.

Communication & Mass Media