If the coefficient of correlation r = 0, then:
a. the slope of the regression line is zero.
b. there is no linear relationship whatsoever between the dependent variable y and the independent variable x.
c. the coefficient of determination is zero.
d. All of these are correct.
e. None of these is correct.
D
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Which of the following statements is true about the chasm in the chasm model?
A) It is the first small crack that appears in the chasm model. B) It appears between pragmatists and conservatives. C) It represents the problem of getting laggards to buy a product. D) Pursuing a thematic niche is one of the approaches that can be used to cross the chasm.
Which brand positioning level is most likely to create a relationship with a customer that engenders brand loyalty, commitment, and strong consumer equity?
A) benefits B) service attributes C) status D) values E) personality
Because of strict consumer privacy regulations, invasion of privacy is no longer a concern for the direct marketing industry
Indicate whether the statement is true or false
Nonprofit organizations:
A. are usually in the business of financial gain. B. do not contribute to a region's economic stability and growth. C. account for more paid workers than the entire construction industry. D. are not business-like establishments.