To optimize permission marketing programs, firms must feature:
A) prizes and price discounts
B) regular newsletters
C) entertaining content and account information
D) empowerment and reciprocity
D
You might also like to view...
_______ captures the perceived continuity or growth in the relationship between two firms
It entails a desire to develop a stable relationship, a willingness to make short-term sacrifices to maintain the relationship, and a confidence in the stability of the relationship. a. Bridging b. Trust c. Commitment d. Guarantee
Prototype stores are commonly associated with business format franchising
Indicate whether the statement is true or false
If you were asked to use a powerful analytical tool to size up Amazon's competitive assets and determine whether they can provide the foundation necessary for its competitive success in the marketplace, you would choose
A. competitive strength matrix analysis. B. VRIN tests. C. financial and asset management analysis. D. value chain analysis. E. SWOT analysis.
If a company does not possess standalone resource strengths capable of contributing to competitive advantage,
A. it may have a bundle of resources that can be leveraged to develop a distinctive competence. B. it is virtually blocked from using offensive strategies and must rely on defensive strategies. C. it is unlikely to survive in the marketplace and should exit the industry. D. all potential for competitive advantage is lost. E. its best strategic option is to revamp its value chain in hopes of creating stronger competitive capabilities.