If you worked in a factory setting like the one described in the chapter, you would be likely to
a. earn perhaps $130 a month.
b. work 10 or 12 hours a day.
c. work six days a week.
d. all of the above
D
You might also like to view...
A current trend in management is to include ______ in the strategic planning process.
a. competitors and customers b. customers and suppliers c. government and competitors d. shareholders and suppliers
Which adaptive strategy is most closely related to the grand strategy of growth?
a. prospecting b. defending c. analyzing d. focus
Frank is a salesperson of Richard Laundry Equipment. He wants to give a presentation to a five star hotel for setting up an in-house laundry system. The hotel manager sent Frank the hotel's requirements and space constraints for a laundry system. Frank prepared a layout which suited the hotel's requirements. Frank has to select an approach for his allotted ten minute presentation. What advice can you give to Frank?
A. Open with a demonstration to convince the prospect. B. Use the curiosity approach to generate interest. C. Use the product approach to make the prospect aware of discounts. D. Use customer benefit statements due to the time allotment. E. Open with the premium approach as the prospect is a five star hotel.
Firms seeking to enter into foreign trade can succeed even if they do not adhere to the principles of the marketing mix
Indicate whether the statement is true or false a. True b. False