The following are methods of segmenting consumer markets, except:
A) demographics
B) industry size
C) psychographics
D) generations
B
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You ask your friend if she is enjoying her new aerobics class and she says “Yes” while shaking her head no. This example highlights which function of nonverbal messages?
a. regulating b. complementing c. conflicting d. repeating
Select the term from the list provided that best describes each of the following descriptions.Your AnswerDescriptionTerm?A. The process of dividing a cost into parts and apportioning among cost objects1. Allocation?B. Items for which managers need to know the cost. Examples include products and departments.2. Allocation base?C. Factor determined by taking the total cost to be allocated and dividing by the appropriate cost driver3. Allocation rate?D. Costs that cannot be easily traced to a cost object4. Overhead cost?E. Adding together many costs to determine the cost of a cost object5. Cost?F. Another term used for a cost driver6. Cost accumulation?G. A factor such as a measure of activity that causes costs to increase or decrease7. Cost driver?H. Costs that are easily
traced to a cost object8. Cost objects?I. The amount of resources that must be sacrificed to obtain some benefit9. Cost pool?J. A Collection of individual costs that are added together and then allocated to cost objects10. Direct costs?K. Indirect costs of doing business that cannot be traced directly to a product, department, or process. Example: Depreciation11. Indirect costs What will be an ideal response?
ABC Insurance has always used the exclusive agency system to market coverages. ABC, however, cannot afford full-time agents in sparsely-populated areas
To reach customers in these areas, ABC enters into agreements with local independent agents. Using more than one marketing system is called employing a A) direct response system. B) general agency system. C) multiple distribution system. D) branch office system.
MicroManage is the fastest growing home-software producer in the country. In 2000, it sold 6% of all home software in the U.S., but in 2011, it sold 55% of all home software. A recent issue of Computer Universe said that MicroManage was "the most dominant and aggressive of all home-software developers." Home software is a small part of the entire software industry. In 2011, MicroManage proposed a
merger with Game Master, its main rival. Game Master was responsible for 10% of all home-software sales in 2010 . MicroManage's president says that the combination of the firms will allow MicroManage to lower costs and pass the savings on to its customers. The Department of Justice filed suit to stop this merger, claiming the combination would give monopoly power to the merged firm. Justice insists that consumers would lose in the end. Assume that a merger does take place. Which legal standard will a court apply that reviews the merger? a. a rule of reason analysis b. a per se analysis c. an indirect damages analysis d. a rule of reason analysis and an indirect damages analysis e. none of the other choices