Margo always stops at Starbucks for her morning coffee. Not only is there a Starbucks Drive-Thru on her way to work, there is also a small kiosk in the lobby of her office building. Starbucks is using the place element of the marketing mix to influence its customers.
Answer the following statement true (T) or false (F)
True
Place represents all the activities necessary to get the product to the right customer when that customer wants it. For Starbucks, that means expanding its storefronts constantly and providing creative locations for coffee lovers to get their fix.
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A. make integration easier as they come with an increase of standards B. are forcing service desks to implement more self-help options to be more proactive and handle new incidents C. are resulting in organizations adopting a more formalized reactive problem management approach D. enable a swifter adoption of worker mobility and a need for immediate support
Provide at least five guidelines for creating effective emails
A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of
A. Promotion. B. Place. C. Price. D. Product. E. People.
The risk that can be eliminated through the practice of diversification is known as ________ risk
A) unsystematic B) systematic C) nondiversifiable D) speculative