Field testing of a product is known as ______.
a. alpha testing
b. beta testing
c. market testing
d. real-time testing
b. beta testing
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The Fair Debt Collection Practices Act:
A. protects applicants from being discriminated on grounds of sex, marital status, race, color, religion, national origin, and age. B. prohibits harassment by debt collectors, including late-night phone calls and threats of violence. C. covers all retail stores, banks, or businesses that collect their own debts in their own name. D. ensures that information concerning a person's credit background supplied to his or her creditors is both up-to-date and accurate.
A company seeks to have as much cash as possible on hand. Cash budgeting helps to accomplish this
Indicate whether the statement is true or false
Need satisfaction personal selling is based on the notion that
a. customers need to be told what they want. b. the customer needs to know what products the firm offers. c. salespeople should be friendly because customers need to feel that they are appreciated. d. customers will be motivated to buy to satisfy particular needs. e. customers have only one need at a time and it must be met before the salesperson can interest them in any other product.
Ben Weprin is founder and CEO of Graduate Hotel, a growing chain of boutique hotels situated near college campuses and designed to cater to the nostalgia and local boosterism that are part of the culture of university towns. (Room keys are imprinted with the names of famous alumni, and public spaces are decorated with historical photos of campus life, vintage art and other collegiate artifacts.) Mr. Weprin and his company are trying to create a brand that will find year-round business by catering to more than just alumni coming back for once-a-year football weekends or 10-year anniversaries of their graduating classes. What is the major question that Mr. Weprin and his team need to ask about his company's strategy?
A. What must managers do, and do well, to make a company a winner in the marketplace? B. What do suppliers do, and how to get supplies at the lowest cost to build a profitable business? C. What do customers do, how to profile customers who buy a company's product, and tailor sales strategy around them? D. What can shareholders do, and do well, to ensure a profitable company? E. What can employees do, and do well, to ensure customer satisfaction?