In communicating, we use two major signal systems. What are they?

A) denotative and connotative
B) verbal and nonverbal
C) linguistic and semantic
D) figurative and literal


Answer: B

Communication & Mass Media

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Frankie and Lance are engaged in a discussion where each pays close attention to what the other is saying and how each is saying it. They work together to determine the meanings of the words and phrases in their conversation. This conversation illustrates which principle of human communication?

A. Communication is a transactional process. B. Human communication is symbolic. C. Communication involves content and relationship dimensions. D. Communication is not always intentional. E. Communication is personal.

Communication & Mass Media

One of the largest public affairs operations in the federal government is conducted by the Food and Drug Administration (FDA)

Indicate whether this statement is true or false.

Communication & Mass Media

A very effective way of conducting an analysis of a community is

a. surveying them through interviewing. b. seeking out researched information about the community. c. asking local politicians about them. d. looking for participants through local newspapers.

Communication & Mass Media

The 4Rs method of generating effective key points for a

presentation requires the following four steps: a. review, reduce, regroup, refine. b. reveal, repeal, rally, rehash. c. repeat, relish, reject, remind. d. repress, repair, recall, review. e. revitalize, reassign, reorder, rephrase.

Communication & Mass Media